EDUCATION
University of Utah, David Eccles School of Business
Bachelor of Arts, Business Marketing
Minor, Arts & Technology
EXPERIENCE
Elastic - Marketing Automation Program Manager
Remote
February 2021 - Current
My role involves constructing, implementing, and sustaining continuous demand-generation initiatives. Specifically, I oversee the global email merchandising channel and establish AI and API-powered personalization in emails, handle email templates, devise automation program structures to tackle intricate issues, and establish and execute a scalable A/B testing program. As the go-to person for email marketing, I relish the opportunity to experiment with fresh tactics using dynamic content, create self-sustaining automation programs, and deliver optimal experiences for customers and prospects by perpetually refining their experiences.
More recently, I have been a part of building internal software to provide marketing stakeholders with a tool to view our 800+ reusable audiences, request approval for ring-fenced audiences from the audience owners, and instate email governance to put our customers 1st.
Additionally, I have been project managing a truly cross-functional effort to optimize our YouTube Channel by forming a steer co. and workstreams. I have brought on new tech (TubeBuddy) and onboarded members of our social, content, and SEO teams to use the product, provided live stream requirements/logistics to our events team, successfully added 3 new keynote speaker live streams to our channel, piloted shorts & advertising on YouTube, and helped coordinate technical content pilot and video production playbook. All resulted in channel views being up by 28% and subscribers up by 10% in 10 months while balancing my normal load mentioned above.
Pluralsight - B2C Marketing Manager
Salt Lake City, UT
October 2019 - February 2021
Responsible for growth of new B2C revenue via email, chat, and web. As well as, campaign strategy and execution of B2C promotions.
Pluralsight - Email Automation Specialist
Salt Lake City, UT
October 2017 - October 2019
At Pluralsight, I am obsessed with testing, reporting, and optimizing on my channels to achieve B2C marketing initiatives. Day-to-day duties include strategy and execution of newsletters, quarterly engagement campaigns, quarterly promotions, nurture programs, transactional emails, and one-off emails as needed to hit B2C revenue goals. Additionally, I manage Drift (chat-bot) that help drive free trials, freemium engagement, and revenue. Moreover, I oversee digital execution of setting up banners, offer codes, and landing pages for B2C Promotions.
Expertvoice - CRM Marketing Specialist
Salt Lake City, UT
December 2016 - September 2017
At Experticity, I worked closely with the Senior CRM Marketing Manager to help support B2C and B2B marketing initiatives. My duties included creation, delivery, and reporting of B2C promotional emails such as newsletters and flash events via Selligent, ownership of B2B marketing automation acquisition efforts via Marketo, and contributing overall to CRM strategy.
I spent the majority of my time working in Marketo, Wordpress, Adwords, and LinkedIn. Automation duties included managing lead routing, nurture streams, triggered campaigns, batch campaigns, and email campaigns. Media duties included managing new content on site, ad creative, and media strategy. Additionally, I coded emails and web pages, managed and created digital assets, support internal teams, and reported on B2B lead generation metrics to the broader marketing and sales teams.
Expertvoice - B2B Lead Gen & Customer Success Marketing Intern
Salt Lake City, UT
June 2016 - December 2016
At Experticity, I worked closely with the Media Marketing Manager to help support all paid media initiatives across many different platforms, such as LinkedIn, SmartBrief, trade publications and more. My duties included: producing digital assets, posting ads, creating UTM's, creating landing pages (gated and ungated) in Marketo, managing relationships with publication partners, reporting, and contributing to overall paid media strategy.
Additionally, I worked closely with the Customer Success Marketing Manager to create B2B post-sale collateral for the Sales and Client Success teams. I helped coordinate and manage case studies, marketing automation platforms, events, webinars, client anniversaries, and more.
Moreover, I assisted the creative and B2C teams with design tasks including creation white-papers, case study wireframes, rebranding digital assets, internal & external powerpoints, client branded imagery for emails, and more.
Firetoss Agency - Email Marketing & Content Strategy Intern
Salt Lake City, UT
May 2015 — October 2015
My duties as an intern included writing blogs, assisting with SEO tasks, assisting with graphic design tasks, managing and developing subscriber lists, and developing email campaigns for clients.
SLUG Magazine - Marketing Intern
Salt Lake City, UT
November 2014 — June 2015
As a Marketing Intern, I developed posts for social media accounts, wrote press releases, redesigned websites for SLUG sub brands via wix.com, managed registration at The SLUG Games, worked SLUG events, and developed skills in email marketing.
American Marketing Association U of U Chapter - Director of Events
Salt Lake City, UT
August 2014 — May 2015
As Director of Events I managed, set up, and organized events for the club. I successfully implemented the 1st Annual Marketing Week at the University of Utah. Activities included: tabling, a movie showing, a Linked In workshop, and a marketing panel. Guest speakers included Julian Carr, professional Skiier and CEO of Discrete Headwear and Burke Alder, V.P. of Marketing for Lendio. I worked closely with Skullcandy to sponsor events and giveaways during the week. Other sponsors for the week included The North Face, Zuriick, J-Bones, Jam Berry, Dunkin Donunts, Discrete, and Rendo Bags.
Backcountry.com - Customer Service Representative (Gearhead)
Salt Lake City, UT
October 2013 — June 2014
As a Gearhead, I would assist customers via an online chat room. My duties included answering gear related questions and concerns, order placement, cart creation, returns and exchanges, troubleshooting orders, and responding to customer emails. Also, helped out with marketing activities when needed.
SKILLS
Proficient in Microsoft Office, Apple Computers, and Adobe Programs
Proficient in designing landing pages, web pages, email templates, logos, digital ads, wireframes, branded assets, whitepapers, PDFs and gifs
Proficient in CRM tools and ESPs such as Marketo (certified), Selligent, and Salesforce
Proficient in HTML and CSS
Understanding of Adobe Analytics, Google Analytics, Google Adwords, and SEO
Experience with monthly, quarterly, and Y/Y reporting
Team-orientated and coachable